Dealing with illness.

Man writing on a keyboard, the text on the screen says “designers should always keep their users in mind”
Man writing on a keyboard, the text on the screen says “designers should always keep their users in mind”

The creativity and sensitivity of designers can be put at the service of the needs of particular categories of users such as people suffering from chronic diseases and subject to long-term treatments. I will demonstrate that through the analysis of a new object designed to facilitate the administration of asthma therapy, but it is necessary to make some premises first.

In life, sooner or later, everyone happens to have to undergo medical treatment and find themselves with a daily prescription of pills. For some it may be an occasional weekly prescription, for others, it may be lifelong treatments such as…


What is the real quality that a UX designer must have?

whiteboard panel full of notes
whiteboard panel full of notes

If you know the subject of UX or if you have had the opportunity to approach it for business or personal reasons you will already know that when it comes to UX design empathy is the first word that comes to mind and the almost unique skill needed to be a good User Experience Designer.

When I started my path to career change to become a UX Designer I knew little about the discipline, certainly my personal qualities and talents already had the traits of a User Experience designer but I had not yet decided to take this path professionally…


From Usability to User Experience Pt. 3

If you missed the first part you can catch up here 👉 https://bit.ly/2MxIeGt

If you missed the second part you can catch up here 👉 https://bit.ly/3tsgwf8

The usability of a website is a very important concept. A good website must be able to communicate to the user in very few seconds why it exists and how it can satisfy a given need. Jakob Nielsen, who has studied usability since the nineties is considered one of the first and most important theorists of usability for web sites as early as 1999 wrote:

Web users are getting more impatient every year: reduced…


From Usability to User Experience Pt. 2

(If you missed the first part you can catch up here 👉 https://bit.ly/2MxIeGt)

In this article I hope to make a little clarity on some of the key terms of usability theory, this article is the result of research and personal work, I hope it can be useful to you!

1) Mental Models

In discussing user actions, we talked about mental models an important concept in understanding the interaction between person-machine and, necessarily, designer. Mental models are patterns we have in our minds that represent the way we think things work. These representations are personal, people can build different mental models of the…


Theories of action and cognitive models

the image shows a pattern from cognitive theory to user experience theory on the web.
the image shows a pattern from cognitive theory to user experience theory on the web.

At the origin of the theory used in studies on human-computer interaction are the models of action and cognition produced by the cognitive revolution, I will briefly expose here these models, because I think they are important to better understand some key concepts on usability applied to human-machine interactions and, subsequently, to the concept of user experience. With the cognitive revolution, the focus is on internal representations prior to the observable action.The different theories of action produced in this way have in common the conception of the mind as a cognitive system whose function is to create representations of the…


Have you ever heard about the Model User theory?

the viewpoint is from above and we can see a man walking in plain white background, his shadow is blue
the viewpoint is from above and we can see a man walking in plain white background, his shadow is blue
Photo by Jeffrey Czum from Pexels

The definition of user personas is one of the cornerstones of the User Centered Design process. User personas help to make sure you never lose sight of the goal, which is the real needs of the user ( User Centered Design) precisely) and to make designers more empathetic. Contrary to what one might intuitively think trying to meet everyone’s needs does not make a product more usable, the first expert who tried to categorize users for the purpose of targeted design was Alan Cooper (you can read more in the Alan Cooper et al. book About Face, 1995).

Digital products…


Let’s start from a semiotic theory of action.

The picture is showing a person sitting at a coffee table scrolling on the ipad screen

By “objects of use” we classify all those objects that allow people to perform any action on the surrounding reality, mediating their relationship with the world. Objects of use are objects we can use to facilitate each operation (or to complicate it unnecessarily).

Since interfaces are artifacts that we use to achieve purposes or perform actions they are therefore objects of use and consequently can be inscribed in a narrative dimension that harks back to Greimasian theory of the narrative program. In a few words, the narrative program is what a Subject (of the action) wants to do. According to…

Anita Martinello

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